Get the latest military news, entertainment, and gear in your inbox daily. But unlike many other film franchises, the Marvel Cinematic Universe seems to manage to break box office records for breakfast, which makes it a prime marketing opportunity for the U.S. Though Hollywood is often criticized for churning out what some critics call military propaganda, plenty of movies and TV shows that are critical of war and the military, such as Full Metal Jacket and Platoon, somehow manage to bring in new recruits, too.
The classic example is the 1986 Navy fighter jet movie Top Gun, which is widely believed to have caused a spike in pilot recruitment that year, though the claim has proven difficult to verify (despite plenty of anecdotal evidence).
military is a long and often fruitful one for both parties. The collaboration between Hollywood and the U.S. James “Rhodey” Rhodes, played by Don Cheadle, pulls fellow superhero Spiderman for a ride in the 2016 movie ‘Captain America: Civil War.’ (Screenshot via YouTube/Disney Studios) “Consequently, Marvel films are effective vehicles for reaching underrepresented groups because they continually draw diverse audiences regardless of the movie.” Marvel superhero War Machine a.k.a. Frank Martinez in a July essay for Æther, the Air Force’s professional journal. “It is difficult to understate the global impact of the MCU, but its true worth lies in its broad demographic appeal,” wrote Maj.